Introduction
An overview of Umami v3, the open-source web and product analytics platform, with its main features and how to get started on Cloud or self-hosted.
Umami is an open-source web and product analytics platform. It brings traffic, campaigns, visitor behavior, conversions, retention, and revenue together in one place, giving you a complete picture of how people find and use your website or product, from their first visit to the outcomes that matter to your business.
These docs cover Umami v3. For the previous version, see the v2 documentation.
Understand your website from end to end#
- Measure acquisition — See pageviews, visitors, referrers, locations, devices, and real-time activity. Track UTM campaigns, links, and pixels to understand which channels bring people to your site.
- Analyze behavior — Go beyond pageviews with custom events, journeys, session replays, and heatmaps. Use segments, cohorts, and retention to examine the audiences and patterns behind your metrics.
- Improve conversion — Define the outcomes you care about with goals, build funnels to find drop-off points, and use attribution to connect conversions to the marketing that influenced them.
- Connect traffic to revenue — Attach values to events and use the revenue report to see which pages, campaigns, and visitor segments generate the most value.
- Share and extend your analytics — Create focused dashboards with boards, collaborate through teams, share website statistics, use the API to build your own reports and integrations, or connect an AI assistant through the official MCP server.
Privacy without sacrificing insight#
Umami provides these capabilities without cookies, cross-site tracking, or the automatic collection of personal data. You can use the managed cloud service or self-host Umami on your own infrastructure, keeping control over where your analytics data lives. Data you choose to send, such as a distinct ID or event properties, is your responsibility. See the FAQ for common privacy questions and product analytics limitations.
Get started#
Choose the setup that fits your team. See Umami Cloud and self-hosted for a feature and hosting comparison:
You can also use one of the deployment guides to run Umami on a managed hosting platform.
Once Umami is running:
- Add your website.
- Install the tracking script.
- Open your website dashboard and start exploring your data.