Funnel

Available since v2.3.0

Umami Funnel helps you understand the conversion and drop-off rate of users. By analyzing the funnel, users can make informed decisions to optimize the website's user experience and achieve better conversion rates.

The insights works by displaying the counts of users that reach each URL or event and the drop off rate from the previous step. The funnel uses specific order criteria, which requires step completion in a required order. The user may navigate to other URLs or events in between the funnel steps, but must complete the funnel steps in order to be counted as a conversion.

Parameters

• Window: (required) Maximum number of minutes allowed between consecutive funnel steps. If a user takes longer than this between any two steps, they are not counted as a conversion. For example, a 60-minute window means users must complete each step within 60 minutes of the previous one.
• Steps: (required) Sequential step conditions used in the funnel. Minimum of two is required to run the insight.

Create an insight

Step 1: Click on the add Funnel button

Step 2: Fill out the form details and click the Save button.

Choose your steps

Click the Add button, choose the step type (Viewed page or Triggered event) and type in the step condition on the funnel.

Continue to add steps until your desired funnel conditions are completed. Umami supports specific URLs, events, and URL wildcards as steps.

Step 3: Run insight

To Edit or Delete a funnel click on the ellipsis for that specific funnel.