Retention

Umami Retention measures your website stickiness by tracking how often users return. This insight provides data into how many users continue to engage with your website over time, helping you understand and improve long-term user loyalty.

The insight uses a cohort analysis chart, offering valuable insights into the long-term retention trends and performance of distinct user cohorts. The chart is broken down into distinct visitors per day and how often those users return on specific days following the first initial visit.

Parameters

• Date: (required) The desired month and year of the insight.

Create a insight

Step 1: Choose a date (month and year)

Step 2: Run insight