Goals

Available since v2.12.0

Umami Goals is a crucial tool in providing valuable insights into how well your website is meeting its objectives. With clear metrics and visualizations, our goals insights translates user behavior into actionable steps towards improvement.

The insight works by choosing a Viewed page or Triggered event you want to track. The insight will show the conversion rate of users that hit that action out of the total number of users within that date range.

Parameters

ParameterDescription
Action(required) Viewed page or Triggered event user must hit to count as a conversion.

Create an insight

Step 1: Click on the add Goal button

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Step 2: Fill out the form details and click the Save button.

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Choose your action

Choose the action type (Viewed page or Triggered event) and type in the step condition on the goal.

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Umami supports specific URLs and events.

Action TypeDescriptionExample
Viewed pageThe user visited this specific URL./pricing
Triggered eventThe user must generate this specific event.live-demo-button

Step 3: Run insight

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To Edit or Delete a goal click on the ellipsis for that specific goal.

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