Links

Available since v3.0.0

Umami links monitor and record clicks on specific URLs to show where visitors come from and how they interact with your links. It works by adding a redirect link that captures metrics and data at the time of click. This helps businesses measure campaign performance, identify high-performing channels, and optimize marketing efforts for better conversions.

Add a link

Log into Umami and click on Links in the sidebar.

Click on the Add link button in the top-right corner.

Fill out the form details and click the Save button.

Collect data

After saving, Umami generates a tracking link (e.g., https://your-umami-instance/l/abc123). Use this link instead of the destination URL in your marketing campaigns, emails, social media posts, or anywhere you want to track clicks. When a user clicks the tracking link, they are redirected to the destination URL while Umami records the click.

The link overview displays metrics including total clicks, unique visitors, referrer sources, and geographic data.

Edit or Delete a link

From the Links screen click on the Edit button to update a link or click on the Delete button to delete a link.