Insights

Available since v2.5.0

Umami has built-in insights to help you gain deeper understanding of your data. Together, these insights offer a comprehensive understanding of user behavior, satisfaction, and opportunities for optimization.

Available insights#

• Compare - See how your website performs versus the past by a variety of metrics.
• Breakdown - Dive deeper into your data by using segments and filters.
• Funnel - Understand the conversion and drop-off rate of users.
• Retention - Measure your website's stickiness by tracking how often users return.
• UTM - Track your campaigns through UTM parameters.
• Goals - Track your goals for pageviews and events.
• Journey - Understand how users navigate through your website.
• Revenue - Look into your revenue data and how users are spending.
• Attribution - See how users engage with your marketing and what drives conversions.

Universal filtering#

The date range and filters from the overview page can be applied to all reports.

Accessing an insight#

Insights are accessible after clicking on a website. Insights are categorized between traffic, behavior, and growth.